4 “Don’ts” of Medical Practice Marketing – Ep 03 | Perfecting Your Practice Podcast

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The success of any practice depends upon attracting and retaining patients. So how, exactly, do new patients find you and existing patients keep you top of mind? Are you doing everything you can?

In this episode, I’m not going to tell you what to do—I’m going to tell you what NOT to do. I’ve seen a lot of bad marketing out there; all right, I’ve even put some bad marketing out myself, but I really want to help you to avoid some potentially costly mistakes. In this episode, the four don’ts of medical practice marketing, we’re going to do three things:

1. Identify common marketing mistakes
2. Talk about why these mistakes can be harmful to your practice
3. How to fix them

‘Perfecting Your Practice’ podcast is presented by Bankers Healthcare Group, the leading provider of financial solutions for healthcare professionals. To learn more about BHG’s working capital loans, business startup loans, credit cards, and patient financing, visit BankersHealthcareGroup.com