Perfecting Your Practice

BHG’s Chief Marketing Officer Chris Panebianco talks with Gene Marks share industry secrets and knowledge on how to engage people, because there’s no such thing as having enough business. Gene writes every day for The Washington Post and weekly for Forbes, Inc., and Entrepreneur magazines.

Perfecting Your Practice’ podcast is presented by Bankers Healthcare Group, the leading provider of financial solutions for healthcare professionals. To learn more about BHG’s working capital loans, business startup loans, credit cards, and patient financing, visit BankersHealthcareGroup.com

Gene Marks and Jessica Page join us once again in a fun roundtable discussion to cover financial terms and acronyms every healthcare professional should know. Gene writes every day for The Washington Post and weekly for Forbes, Inc., and Entrepreneur magazines; Jessica is Senior Tax Manager at BHG.

Perfecting Your Practice’ podcast is presented by Bankers Healthcare Group, the leading provider of financial solutions for healthcare professionals. To learn more about BHG’s working capital loans, business startup loans, credit cards, and patient financing, visit BankersHealthcareGroup.com

Special guest Gene Marks joins our podcast to share some tips on how to plan ahead financially and manage your money to set your healthcare practice up for success. Gene writes every day for The Washington Post and weekly for Forbes, Inc., and Entrepreneur magazines.

Perfecting Your Practice’ podcast is presented by Bankers Healthcare Group, the leading provider of financial solutions for healthcare professionals. To learn more about BHG’s working capital loans, business startup loans, credit cards, and patient financing, visit BankersHealthcareGroup.com

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Chris Panebianco, Chief Marketing Officer at BHG welcomes back  Earl
Anderson from Tennessee Orthopaedics.  To discuss how to succeed with bundles.

Perfecting Your Practice’ podcast is presented by Bankers Healthcare Group, the leading provider of financial solutions for healthcare professionals. To learn more about BHG’s working capital loans, business startup loans, credit cards, and patient financing, visit BankersHealthcareGroup.com

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Chris Panebianco, Chief Marketing Officer at BHG is back again along with our special guest, Earl Anderson from Tennessee Orthopedic Clinic.

In this episode, we’re talking about challenges faced and strategies implemented by a surgical specialty practice trying to maintain its independence.

Perfecting Your Practice’ podcast is presented by Bankers Healthcare Group, the leading provider of financial solutions for healthcare professionals. To learn more about BHG’s working capital loans, business startup loans, credit cards, and patient financing, visit BankersHealthcareGroup.com

Download the full Episode Transcript (PDF) 

Keith Gruebele, your host is joined by two very special guests, Jessica Page who is the BHG Senior Tax Manager and  Gene Marks, CPA, business owner, and writer for the Washington Post.

“This is great for me because we have a CPA who is also a small business owner, and then we have a CPA who specializes really in maintaining the taxes and managing them and seeing them. So you get to see both perspectives as how the small business ties together and the opinions and the actions and how they actually go into play from theory into practice.” – Keith

Perfecting Your Practice’ podcast is presented by Bankers Healthcare Group, the leading provider of financial solutions for healthcare professionals. To learn more about BHG’s working capital loans, business startup loans, credit cards, and patient financing, visit BankersHealthcareGroup.com

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If you’re the owner, then managing a healthcare business is just as important as practicing medicine. And if selling your practice means retirement for you, then wouldn’t you want to be managing that asset as best as possible?

Wouldn’t you want to know that you’re setting yourself up for the success you deserve after all the years you’ve put in?

Over the next few minutes, we’re going to go over a session that’s going to speak to you about how to work through a couple different things.

‘Perfecting Your Practice’ podcast is presented by Bankers Healthcare Group, the leading provider of financial solutions for healthcare professionals. To learn more about BHG’s working capital loans, business startup loans, credit cards, and patient financing, visit BankersHealthcareGroup.com

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The success of any practice depends upon attracting and retaining patients. So how, exactly, do new patients find you and existing patients keep you top of mind? Are you doing everything you can?

In this episode, I’m not going to tell you what to do—I’m going to tell you what NOT to do. I’ve seen a lot of bad marketing out there; all right, I’ve even put some bad marketing out myself, but I really want to help you to avoid some potentially costly mistakes. In this episode, the four don’ts of medical practice marketing, we’re going to do three things:

1. Identify common marketing mistakes
2. Talk about why these mistakes can be harmful to your practice
3. How to fix them

‘Perfecting Your Practice’ podcast is presented by Bankers Healthcare Group, the leading provider of financial solutions for healthcare professionals. To learn more about BHG’s working capital loans, business startup loans, credit cards, and patient financing, visit BankersHealthcareGroup.com